brand growth News

Guatemalas Aviation Sector Faces Growth and Challenges

Guatemala's aviation market, while experiencing passenger volume below the regional average, possesses significant growth potential. Passenger numbers in 2024 have already surpassed pre-pandemic levels of 2019. To achieve its 2034 passenger volume targets, Guatemala needs to improve infrastructure, optimize airspace management, attract investment, and strengthen regional cooperation. Addressing these challenges is crucial for realizing sustainable growth in the Guatemalan aviation sector.

01/05/2026 Logistics Industry Insights

Logistics Finance Boosts Ecommerce and Retail Growth

E-commerce retail businesses face growth bottlenecks. Logistics finance provides financial support, optimizes the supply chain, and reduces costs, helping businesses seize opportunities. Through data-driven lean operations, businesses can address inventory challenges and achieve sustainable growth by selecting suitable logistics finance partners. This approach enables e-commerce retailers to overcome financial constraints and improve operational efficiency, ultimately driving profitability and market expansion.

01/05/2026 Logistics Industry Insights

Cfos Prioritize Supply Chain Overhaul for Growth

This article analyzes five key trends reshaping the supply chain from a CFO's perspective: competitive landscape, retailer power, tariff uncertainty, logistics innovation, and digital transformation. It proposes 10 secrets to unlock growth, aiming to help CFOs transform the supply chain from a cost center into a growth engine, creating greater value for the enterprise. The article provides insights into how CFOs can leverage these trends and strategies to optimize supply chain performance and drive business growth in today's dynamic environment.

01/05/2026 Logistics Industry Insights

Air Bcs Evolution From Regional Carrier to Air Canada Jazz

Air BC was a subsidiary of Air Canada before being fully acquired and rebranded as Air Canada Jazz in 2002. This article chronicles the history of Air BC, from its inception to its eventual integration into the Air Canada system. It provides a microcosm of the consolidation and brand restructuring within the Canadian aviation industry. The narrative highlights the strategic decisions and operational changes that led to Air BC's transformation and its contribution to Air Canada's overall growth and market position.

09/26/2025 Airlines

Independent Ecommerce Stores Boost Sales With SEO SEM Strategies

This article delves into traffic sources for foreign trade independent websites, focusing on the differences and applications of Google SEO and SEM. It emphasizes the importance of organic and paid traffic, comparing the costs, goals, and effects of SEO and SEM. The article suggests that businesses develop suitable traffic strategies based on their business objectives and market characteristics, prioritizing long-term SEO accumulation complemented by SEM for rapid breakthroughs. Ultimately, the goal is to achieve traffic growth and brand enhancement.

01/04/2026 Logistics Encyclopedia

Social Media Boosts Export Sales Through Trustbuilding

This article delves into the importance of using social media to build trust and drive sales for foreign trade companies. It details operational techniques for major platforms like LinkedIn, Facebook, Instagram, and Twitter. By creating personalized profiles, publishing high-quality content, and engaging actively, foreign trade businesses can establish a strong brand image, expand customer resources, and ultimately achieve sales growth on social media. The focus is on leveraging social media to enhance customer acquisition and build lasting relationships in the global market.